People who can help you grow

Mattèo Piano – CEO

Being conceived in Italy, born in Germany and raised in Belgium, Mattèo Piano is a walking cocktail of Latin and Germanic cultures. This is expressed in his work – simultaneously passionate and rational.

Thanks to his 16 years of experience as a Creative Director, he has been close to the frustrations of art directors and clients when objective parameters where lacking during the conceptual phases of creation. This has challenged him to pursuit the path of strategy, integrated with his creative experience. As a result of his creative background he started to approach communicational issues from a complete new angle. When the question was raised “How can growth be influenced in companies through communication?” the Biotic Brand Cultivation® methodology was born.

Mattèo Piano is the spiritual father of the Biotic Brand Cultivation® and the developer of the different tools, aiming for objective measurement and strategy input.

For Mattèo Piano life is art & science. This is reflected in his love for spirituality, art, music, philosophy, gastronomy, beauty and all the rest that excels the noblesse of human kind and creation.

Connect with Mattèo
m.piano@greenhouse-bbc.com