Services that will help you achieve real growth

People Governance

You want to turn your investment in People Governance from a good intentioned but costly program into a strong value generator for your company?

People Governance

People Governance will only generate value if it is not viewed as a program but implemented as one of the core values of a company. People Governance is not a HR tool to appease employees to ensure their ongoing loyalty. At its core, People Governance should be viewed as a platform that brings together all the stakeholders of your company and rallies them around one common vision and purpose: increasing the brand equity of your company.

How can this be done? First by understanding that brand equity is nothing more or less than the value attributed to your company due to its irreplaceability by another company. In short: if you are easily replaceable, your brand equity is very low - if your are very difficult to replace for your stakeholders, your company has a very high brand equity.

Second, by understanding that people are inherently self-centered and will not rally around 'a higher common goal' unless there is something in it for them. This means that your People Governance platform needs to be able to measure and assess your company's brand equity among of each of your stakeholders. This enables you to identify which stakeholder relationships need additional attention.

Third, by having an audit tool that allows you to identify the quality and strength of each stakeholder's relationship with your company, locates what is blocking the further growth/strengthening of this relationship and lastly supplies you recommendations how to overcome these blockages.

Once recognizing People Governance as a core value and the key generator of value for your company, you will find our methodology and tools very helpful to increase the collaboration among the different teams within your organization and to help them focus on making your company irreplaceable for all your stakeholders.

Identify your Growth Potential

“I am sure that we still have potential to grow, but our marketing budget is limited – how can we determine the best way to spend it?”

The challenge is not so much the size of the available budget, but rather how to spend it effectively.

Identify your Growth Potential

"You can only manage what you measure" is an old saying that sums it up well.

Greenhouse|BBC offers you a proven method and tools to help you identify and unlock the growth potential
of your brand. They provide you with unprecedented insight to develop the most effective brand and sales integrated marketing strategy.

When looking at your growth potential from a biotic point of view, three factors determine your success:
> the uniqueness of your offer - do clients perceive what benefits you offer them that are unlike any other?

> the engagement of your clients to your company/brand - how replaceable are you?

> the environment in which you operate - does it facilitate or hamper your growth?

Greenhouse|BBC offers you the Biotic Brand Cultivation methodology (CLICK HERE to download "The 3 Universal Laws of Growth")
and its related TOOLS that let you measure each factor and identify what blockages or weaknesses pose a threat to your growth.

Brand and Sales Driven Marketing Strategies

You want more return on your marketing investment?

More control, measurability, predictability, accountability and impact?

Brand and Sales Driven Marketing Strategies

Imagine an approach and related tools that allow you to have more control, be more precise with less time and data which ensure that all your findings are actionable. We offer you an integrated process, strategy, tools and personal mentoring to make sure that you shine as a manager. If pragmatic, effective and efficient resonate with you and you want immediate tangible results, then this service will appeal to you. Your Brand and Sales Driven Marketing Strategy is built by enabling the Sales, the Communication and the Marketing departments to collaborate on one single platform.

This will empower you to be more effective and in control when dealing with your internal and external teams as well as your superiors. The resulting strategies not only unlock the growth potential of your brand or company but also reinforce your position as expert and manager.

Correlate brand relational factors (affecting brand equity), Sales Performance Indicator (affect sales) and Customer Contact Moments in one approach, offering you unparalleled control and predictability over the expected results.

New Brand Development

You want to put a new brand on the market and give it all the potential to grow into a loved brand?

You want your brand to be different than any other, authentic and hard to replace by other brands?

New Brand Development

A brand that is so clearly defined that stakeholders get inspired by it and so coherent that it is hard to replace - is the best start for a successful brand. Just to make it clear, we are not going to design a brand for you. It is your brand - we make sure that your vision of your brand will be powerfully and clearly defined so that it will attract the exact customers and stakeholders you want. We will help you build a brand story that answers the rational and emotional needs of your target group and promotes them to brand ambassadors.

Imagine having your own brand-DNA and Brand Story in a few weeks time instead of struggling defining it for months. You will have an intrinsically powerful brand as a foundation for your growth. You will know how to express it, when and how to communicate, through which channels to transmit what messages in order to generate impact.

You will receive a company brand communication checklist that will help your communication agencies and your team to get inspired on how to express your brand. At the same time it allows you to check whether creative ideas match with the DNA of your brand.

We will help you identify the Vocations (missions), Visions and Values of your brand and load 9 relational factors, allowing you to attract, keep and bind your stakeholders and customers.

Retail Marketing

You want to develop a marketing strategy that affects footfall, conversion, basket, repeat purchase, density and return visits?

You want to be able to identify what kind of actions and message will affect to most challenged moment of your sales process?

Retail Marketing

Retail marketing with the Brand Relationship Scan™ and the StratoPlanner™ becomes precise and quick. Define the whole customer lifecycle and know exactly what message to send and what actions to engage - whether offsite, onsite or inside the stores. Develop a marketing communication plan, able to leverage your results by identifying the commercial parameters that are challenged and develop an instant and easy to apply strategy.

The Brand Relationship Scan will help you discover

...how your customer relationship is affecting current sales, through your sales performance indicators
...how your customers rate the relationship between your store/center and them, delivering actionable data
...precisely which aspects of your customer relationship can leverage sales
...what is straining the relationship with your customers and where there is growth potential
...what requires your special attention (priority) in order to leverage your growth
...how irreplaceable your store/center is and therefore what its intangible value is
...when and how you need to act and communicate to stimulate sales and increase brand equity
...why your relationship with your customer is challenged on communication level
...what kind of communication channels are the most appropriate to achieve the best impact
...whether you need to invest more in marketing or just improve your marketing actions.

The StratoPlanner™ will help you discover what to communicate, how to act during which Customer Contact Moments (pre-sales, sales, after-sales) and predict the impact on the sales process.

Real Estate Branding

You want to add value to your real estate project and receive preference by stakeholders?

You want to turn your bricks and mortar into a lively project attracting the right investor, tenants and visitors?

Real Estate Branding

Real Estate is more than bricks and mortar. It is all about the purpose of your project. In todays competitive market, selling square meters will no longer be sufficient to attract the right investors and tenants. Your real estate project is above all a brand. If your project is easily replaceable by stakeholders, then you risk that its value will drop.

We will help you define the right messages and story to attract the desired investors and customers - from the pre-design phase onwards - and advise you on how to communicate this through the leasing phase.

Discover how integrating the right clauses in your leasing agreement will make sure that your aim to increase property value will be achieved thanks to the contribution of the tenants.

Our Real Estate Branding services are to the point, deep, comprehensive and cover the full customers life cycle form the pre-development phase onwards. This way you have all the contents and instructions ready to develop strong and coherent communications regarding your project.