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Lately I am working quite extensively around brand equity. The current crisis shows clearly that short-term scenarios are doomed to devaluate business value. Brand Equity is something that you build up over years. Though there is much buzz around the concept of Brand Equity, however in reality not much is done to increase. Brand Equity [...]
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The main question for optimal customer service is not what to do, but how to do it. Customer service is the moment of truth, the moment when the customer is going to experience first hand if all the promises made by a brand are true. This is the moment where the customer will feel, whether [...]
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In light of the current challenging times, aspiring to grow might sound very cynical. The questions is: is there any choice? Is the option of not focusing on growth plausible at all? When we consider that the opposite of growth is decay, then suddenly the prospect of not growing sounds very unappealing. So, the best [...]
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People Governance
Posted by admin on Jun 5, 2010 in | 0 comments
You want to turn your investment in People Governance from a good intentioned but costly program into a strong value generator for your company?
People Governance
People Governance will only generate value if it is not viewed as a program but implemented as one of the core values of a company. People Governance is not a HR tool to appease employees to ensure their ongoing loyalty. At its core, People Governance should be viewed as a platform that brings together all the stakeholders of your company and rallies them around one common vision and purpose: increasing the brand equity of your company.
How can this be done? First by understanding that brand equity is nothing more or less than the value attributed to your company due to its irreplaceability by another company. In short: if you are easily replaceable, your brand equity is very low - if your are very difficult to replace for your stakeholders, your company has a very high brand equity.
Second, by understanding that people are inherently self-centered and will not rally around 'a higher common goal' unless there is something in it for them. This means that your People Governance platform needs to be able to measure and assess your company's brand equity among of each of your stakeholders. This enables you to identify which stakeholder relationships need additional attention.
Third, by having an audit tool that allows you to identify the quality and strength of each stakeholder's relationship with your company, locates what is blocking the further growth/strengthening of this relationship and lastly supplies you recommendations how to overcome these blockages.
Once recognizing People Governance as a core value and the key generator of value for your company, you will find our methodology and tools very helpful to increase the collaboration among the different teams within your organization and to help them focus on making your company irreplaceable for all your stakeholders.