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- How to reach the highest level of brand equity?
Lately I am working quite extensively around brand equity. The current crisis shows clearly that short-term scenarios are doomed to devaluate business value. Brand Equity is something that you build up over years. Though there is much buzz around the concept of Brand Equity, however in reality not much is done to increase. Brand Equity [...]
- Using your Customer Service to generate positive word of mouth
The main question for optimal customer service is not what to do, but how to do it. Customer service is the moment of truth, the moment when the customer is going to experience first hand if all the promises made by a brand are true. This is the moment where the customer will feel, whether [...]
- CRM 1.0 is dead, long live CRM 2.0
In light of the current challenging times, aspiring to grow might sound very cynical. The questions is: is there any choice? Is the option of not focusing on growth plausible at all? When we consider that the opposite of growth is decay, then suddenly the prospect of not growing sounds very unappealing. So, the best [...]
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Retail Marketing
Posted by admin on Jun 4, 2010 in | 0 comments
You want to develop a marketing strategy that affects footfall, conversion, basket, repeat purchase, density and return visits?
You want to be able to identify what kind of actions and message will affect to most challenged moment of your sales process?
Retail Marketing
Retail marketing with the Brand Relationship Scan™ and the StratoPlanner™ becomes precise and quick. Define the whole customer lifecycle and know exactly what message to send and what actions to engage - whether offsite, onsite or inside the stores. Develop a marketing communication plan, able to leverage your results by identifying the commercial parameters that are challenged and develop an instant and easy to apply strategy.
The Brand Relationship Scan will help you discover
- ...how your customer relationship is affecting current sales, through your sales performance indicators
- ...how your customers rate the relationship between your store/center and them, delivering actionable data
- ...precisely which aspects of your customer relationship can leverage sales
- ...what is straining the relationship with your customers and where there is growth potential
- ...what requires your special attention (priority) in order to leverage your growth
- ...how irreplaceable your store/center is and therefore what its intangible value is
- ...when and how you need to act and communicate to stimulate sales and increase brand equity
- ...why your relationship with your customer is challenged on communication level
- ...what kind of communication channels are the most appropriate to achieve the best impact
- ...whether you need to invest more in marketing or just improve your marketing actions.
The StratoPlanner™ will help you discover what to communicate, how to act during which Customer Contact Moments (pre-sales, sales, after-sales) and predict the impact on the sales process.