Brand Relationship Scan
Discover the highest level of accountability and measurability for your marketing campaigns and actions, stimulating your sales and increasing your brand equity.
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The Brand Relationship Scan is a unique tool that enables you to measure the quality of the relationship between your brand and your customers and stakeholders. Additionally, the BRS is able to generate a brand relationship profile and customer purchase profile and then correlate both. The advantage of such an approach is that you can identify what actions and messages are needed to stimulate sales effectively.
The Brand Relationship Scan also allows you to measure how (ir-)replaceable your brand is and as a result, what the intangible value of your brand is.
Finally, the Brand Relationship Scan identifies which aspects of communication you should correct in order for your message to have the desired impact.
Thanks to the design of the Brand Relationship Scan, your strategic priorities can be identified instantly and the related communication strategies are delivered in a fraction of time other tools take.
All the findings generated by the Brand Relationship Scan are relevant for the development of the strategy. In addition, all the recommendations in our strategies are traceable to findings generated by this tool.
Concretely this means:
- 100% measurability
- 100% correlation with sales
- 100% relevance of output
- 100% actionable
- Compact and fast inquiries
- Strategic insight in no time
Good to know: the Brand Relationship Scan delivers one to many brand relationship profiles. In combination with the Customer Relationship Nourisher, it is possible to deliver one-to-one encoding for extreme personalization for Direct Mailing campaigns.
StratoPlanner™
Develop a marketing plan affecting the factors influencing the overall turnover/sales, with the highest level of control, using the right message at the right time, in a fraction of time it takes you now.
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Influencing the desired turnover via marketing is complex, because the turnover is a complex given. You can hardly influence the turnover - unless you can affect the factors influencing the turnover!
The StratoPlanner™ is especially designed for managers (marketing, CFO’s) who need to make rapid and accurate marketing choices, without compromising on control or accountability. In fact, the StratoPlanner™ delivers the highest level of marketing control on the market, thanks to the correlation between relational brand equity factors and sales.
Now you are able to know how your brand relationship is affecting the purchase behavior of you customers. This feature is unique in the market. It enables you to motivate each and every marketing choice and anticipate the effects on the purchase behavior of you customers
The StratoPlanner™ allows you to identify the indicators who need your care most and suggests the most effective customer contact moments and kind of actions, messages and channels to influence those indicators. All at one glance.
In simple words, the StratoPlanner™ allows you to know when to act, how to act and what part of the sales process is going to be affected.
Brand DNA diagnosis
Give your brand the best start possible by defining a powerful and clear brand DNA, prompting your stakeholders to take full ownership, thanks to a strong coherence.
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There is no one right way to develop a brand. Most brands are born out of passion or opportunity and some out of coincidence. Though when it comes to translate a brand idea into a compelling brand DNA, there is no room for chance.
A strong brand is clearly defined, covering the key values, vocations and visions of a brand, yet not so narrowly defined that it will be soon outdated.
Defining a powerful brand DNA is a specialistic work.
The Brand DNA Diagnosis tool allows you to write comprehensive brand vocations, visions and values thanks to a specially design syntax model. It also allows you to measure the coherence rate of your brand DNA. This coherence rate will tell you whether your brand is intrinsically strong, because you want a strong brand to start with. When you don’t have a strong brand, all your marketing efforts will not be very effective. Hence, the importance of a strong Brand DNA.
The brand DNA Diagnosis delivers you a Brand Statement, your Brand Report, your Brand Communication Matrix (a checklist to asses all its expressions and ideas) and your Brand Activation Plan to guide your brainstormings on how to convert your brand from a theoretical brand to a living brand that is experienced by your stakeholders.
StratoPlanner™ – Retail Version
Develop a marketing plan affecting the factors influencing the overall turnover/sales of your center or shop, with the highest level of control, using the right message at the right time, in a fraction of time it takes you now.
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Influencing the desired turnover via marketing is complex, because the turnover is a complex given. You can hardly influence the turnover - unless you can affect the factors influencing the turnover!
In retail the total target sales/turnover is affected by footfall, conversion rate, capture rate, basket and return visits. The StratoPlanner™ will assist you in making quick and accurate choices in how to influence each of these Key Performance Indicators. The StratoPlanner™ gives you full control over the entire customer lifecycle, from the pre-sales to the after sales phase.
Now it is possible to develop in no time a marketing plan that will directly influence your weakest performing KPIs. By doing so your marketing plan is not static but allows you to act and anticipate on the outcome.
The StratoPlanner™ allows you to integrate your monthly sales report and make simulations on which customer contact moments to work on, what message to employ and what KPI to best stimulate.
Achieve the highest level of accountability and prediction at a fraction of time you invest now.
