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- How to reach the highest level of brand equity?
Lately I am working quite extensively around brand equity. The current crisis shows clearly that short-term scenarios are doomed to devaluate business value. Brand Equity is something that you build up over years. Though there is much buzz around the concept of Brand Equity, however in reality not much is done to increase. Brand Equity [...]
- Using your Customer Service to generate positive word of mouth
The main question for optimal customer service is not what to do, but how to do it. Customer service is the moment of truth, the moment when the customer is going to experience first hand if all the promises made by a brand are true. This is the moment where the customer will feel, whether [...]
- CRM 1.0 is dead, long live CRM 2.0
In light of the current challenging times, aspiring to grow might sound very cynical. The questions is: is there any choice? Is the option of not focusing on growth plausible at all? When we consider that the opposite of growth is decay, then suddenly the prospect of not growing sounds very unappealing. So, the best [...]
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StratoPlanner™ – Retail Version
Posted by admin on Jun 6, 2010 in | 0 comments
Develop a marketing plan affecting the factors influencing the overall turnover/sales of your center or shop, with the highest level of control, using the right message at the right time, in a fraction of time it takes you now.
StratoPlanner™ – Retail Version
Influencing the desired turnover via marketing is complex, because the turnover is a complex given. You can hardly influence the turnover - unless you can affect the factors influencing the turnover!
In retail the total target sales/turnover is affected by footfall, conversion rate, capture rate, basket and return visits. The StratoPlanner™ will assist you in making quick and accurate choices in how to influence each of these Key Performance Indicators. The StratoPlanner™ gives you full control over the entire customer lifecycle, from the pre-sales to the after sales phase.
Now it is possible to develop in no time a marketing plan that will directly influence your weakest performing KPIs. By doing so your marketing plan is not static but allows you to act and anticipate on the outcome.
The StratoPlanner™ allows you to integrate your monthly sales report and make simulations on which customer contact moments to work on, what message to employ and what KPI to best stimulate.
Achieve the highest level of accountability and prediction at a fraction of time you invest now.