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- How to reach the highest level of brand equity?
Lately I am working quite extensively around brand equity. The current crisis shows clearly that short-term scenarios are doomed to devaluate business value. Brand Equity is something that you build up over years. Though there is much buzz around the concept of Brand Equity, however in reality not much is done to increase. Brand Equity [...]
- Using your Customer Service to generate positive word of mouth
The main question for optimal customer service is not what to do, but how to do it. Customer service is the moment of truth, the moment when the customer is going to experience first hand if all the promises made by a brand are true. This is the moment where the customer will feel, whether [...]
- CRM 1.0 is dead, long live CRM 2.0
In light of the current challenging times, aspiring to grow might sound very cynical. The questions is: is there any choice? Is the option of not focusing on growth plausible at all? When we consider that the opposite of growth is decay, then suddenly the prospect of not growing sounds very unappealing. So, the best [...]
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StratoPlanner™
Posted by admin on Jun 6, 2010 in | 0 comments
Develop a marketing plan affecting the factors influencing the overall turnover/sales, with the highest level of control, using the right message at the right time, in a fraction of time it takes you now.
StratoPlanner™
Influencing the desired turnover via marketing is complex, because the turnover is a complex given. You can hardly influence the turnover - unless you can affect the factors influencing the turnover!
The StratoPlanner™ is especially designed for managers (marketing, CFO’s) who need to make rapid and accurate marketing choices, without compromising on control or accountability. In fact, the StratoPlanner™ delivers the highest level of marketing control on the market, thanks to the correlation between relational brand equity factors and sales.
Now you are able to know how your brand relationship is affecting the purchase behavior of you customers. This feature is unique in the market. It enables you to motivate each and every marketing choice and anticipate the effects on the purchase behavior of you customers
The StratoPlanner™ allows you to identify the indicators who need your care most and suggests the most effective customer contact moments and kind of actions, messages and channels to influence those indicators. All at one glance.
In simple words, the StratoPlanner™ allows you to know when to act, how to act and what part of the sales process is going to be affected.