Getting to know us better

Our Values

Biotic growth
In all our work that is aimed at achieving growth, we only consider processes that can induce this, and these are biotic processes.

Idealism
Our initial outset in our commercial endeavor is the belief that Biotic processes can make a positive difference in the way marketing and communication can be managed.

Truthfulness
We are driven by the understanding that coherence is much more relevant than consensus. Our aim is to bring the truth out into the open in order not to miss any detail that might affect growth.

Pertinence
We will always ask those questions that will enable us to deliver the right results. We will not hesitate to display (with proof) the real nature of every matter independent of who the involved party is.

Holism
We believe that nothing exists on its own, but that everything is connected to a larger context and universe. Therefore we will always look for the big picture.

Objectivity
In all our work we will thrive for measurable results, neutralizing subjective and intuitive opinions. We will not impose our opinions upon our clients; but will give proof of our findings.

Simplicity
We engage ourselves to look for simplicity in the methods that we develop and in the way we present our findings.

Transparency
We are always committed to openly share all of our knowledge with everyone and give whomever insight in the fundamental principles of growth.

Our Vocations

Be a catalyst between advertisers and their agencies
We are neutral and play a catalyst role between advertisers and their agencies in order to improve the quality of the briefing and the creative concepts. We are focusing on the coherent expression of the brand through every kind of communication, in line with the nature of the brand.

Assist clients in creating and growing their brands strongly
Whether it is creating a new brand or growing existing brands, we engage ourselves in helping you to make sure that they grow strong.

Help to restore decision power to management
All our tools are developed to ensure managers the right set of criteria, a better understanding of their brands in order to make pertinent decisions before relying on media or advertising agency’s advice.

Develop Biotic tools
We are a company that develops proprietary and unique tools. We will continue to do so and combine technology and innovation to better serve our clients.

Promote Biotic Culture
In order to create an outstanding synergy with our present and future clients we will promote the biotic way of thinking. Whether it is in a formal professional or informal environment.

Our Visions

Becoming an international reference in Brand management and growth
Define a set of standard parameters to enable objective benchmarking on brand growth level, worldwide.

Build a network of biotic companies
To better serve our clients we envision a network of companies who apply biotic know how on complementary field, guaranteeing a set of facilities.

Institute of R&D
We have to grow ourselves like the brands that we want to nurture. Without permanent inquiry, improving the existing methods and searching for new horizons we will not be able to give our best.

Promote BBC principles to new fields of expertise
Biotic Brand Cultivation is based upon 3 universal principles. Other models can and shall be developed based upon the same 3 principles for other professional areas.

Who We Are

We are passionate about ‘unlocking the growth potential’ of people, companies, organizations and institutes in a measurable, controllable and pragmatic way.

What differentiates us is that we adopt a scientific approach to growth, based on the biotic growth process that we translated to different business disciplines. The resulting methodology – Biotic Brand Cultivation® – is an approach with related tools designed to provide managers real growth results, with more control, in less time; offering more precision, more accountability, more in-depth insight, more measurability and more relevance. We call this new paradigm ‘bioticonomy’. This means to manage the household (personal, company, institutions, planet, etc…) from a ‘living’ point of view. We look at challenges as we would look at an organism – holistic – interrelated. Instead of seeing things as separated parts, we always challenge ourselves to see the interaction between parts. This enables us to better predict the impact choices have on a larger scale.

We believe – with to the risk of sounding arrogant – that our approach is unlike any other and that it is the most comprehensive methodology on the market, delivering you unprecedented insight and control.

In order to stimulate sustainable growth and we have identified 3 key laws of growth that have become the blueprint of our services.

First we look at the nature and the quality of a brand or company DNA. If the brand or company DNA is deficient or weak, then more investment and efforts in communication or marketing will not make a brand or company stronger.
Second, we look at the quality of the relationship between a brand or company and the different stakeholders. The easier a brand or company is replaceable, the lower its value and the more efforts are required to attract, keep and bind stakeholders.
Third, we look at the environment of a company or brand to detect whether it is favourable or hostile to growth. Even with the best brand or company DNA and the best strategy, all can be lost if the environmental quality is not assessed and dealt with. If a growth environment is challenging or hostile, the level of invested resources will need to be reconsidered to reach the desired goals.

The common factor you will find in all our work – whether it is marketing, branding or merger and acquisitions – is ‘communication’. Our company will always deal with communication issues in every part of a company.

We believe strongly that departments within a company need to work together to increase the value of the intangible assets of a company. Therefore we have developed a number of tools that allow different departments to contribute to the same tools, provide meaningful insight into the process and together influence growth.

We are strongly committed to sustainable growth, to authenticity, efficiency and life.
Greenhouse|BBC is not where we do our job, it is where we live our passion – helping you unlock your growth potential.